Poor sales hit Proton dealers

Depleting sales over the past year may force about 70% of the national car sales and service dealers to go out of business.
Proton Edar Dealers’ Association president Wan Ahmad Sepwan Wan Abdul Rahman, who said this, added that besides lacking new models, sluggish sale of the national car models was attributed to buyers’ preference for vehicles more suited for the family.
He claimed that dealers suffered a nine per cent drop in sales with losses amounting to RM240,000 last year, with 115,546 cars sold.
“Every dealer has to sell between 35 and 40 cars a month to sustain their operations but since last year they could sell only between 10 and 15 cars a month,” he said.
Wan Ahmad Sepwan said there were almost 400 Proton dealers nationwide, which was far too many for a single brand, causing the sales to be spread thin.
He said that if Proton wanted to reduce the number of sales centres, it should start by changing the function of Proton Edar sales centres to service centres.
Only then can Proton focus on the effort to enhance customer satisfaction through more professional and quality after-sales services, he added. – Bernama

tunku : this is what happened when you asked the wrong person to manage proton.and our pm was asked about this by some reporter, his answer was we will ask proton to take necessary action. hello MR PRIME MINISTER, we want to know what are you going to do about it, what are the action should be taken or you don't know how to answer.before you came in pak lah, proton was cash rich company.and now the pm wants the dealer to sell other cars , proton is finished.