Thursday, April 5, 2007

The best proton can do ???


Proton On Track To Downsize Sales Network By 20 Pct

KUALA LUMPUR, April 3 (Bernama) -- National carmaker, Proton Holdings Bhd, is on track to downsize its sales network throughout the country by 20 percent by end-June 2007 following commendable progress in its dealer rationalisation exercise.
In a statement here Tuesday, managing director, Datuk Syed Zainal Abidin Syed Mohamed Tahir, said the rationalisation was part of Proton's initiatives rolled out to enhance operational efficiency, cost competitiveness and value to customers.
"A long-term rationalisation is important as a strong dealer network and improvements throughout the business value chain are vital to move Proton's business forward," he said.
Syed Zainal Abidin said in order to improve sales and fulfil market requirements, Proton would continue to organise aggressive marketing campaigns and develop new models in the future.
"Proton had been emphasizing on the need for its dealers to increase productivity and achieve business sustainability," he said.
He said Proton also constantly evaluated performance of the dealers in meeting the challenge of improving sales and customer satisfaction.
"We will continue to explore all possibilities to satisfy customers and market demand," he said.

tunku : instead of thinking and implementing plans and strategy to increase the sales, they are downsizing the distribution channel.BRING BACK MAHALEEL in.

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